B-Reel was approached by The New School to create a film highlighting the institute's legacy of innovation as they approached their centennial celebration.
We used the geometry of their double bar logo design to create a dynamic animated storytelling device. The graphic element carries through the film and creates a sense of progress, interwoven with the imagery and videos of New School history, alumni and student life.
We used the geometry of their double bar logo design to create a dynamic animated storytelling device. The graphic element carries through the film and creates a sense of progress, interwoven with the imagery and videos of New School history, alumni and student life.
Role: Art Direction & Style Frame Design
Agency: B-Reel, NYC 2019
Creative Director: Irena Milev
Senior Designer: John Olson
Designer: Wen Wang
Motion Designer: Sang Shin
Copywriter: Witt Whitmore
Creative Director: Irena Milev
Senior Designer: John Olson
Designer: Wen Wang
Motion Designer: Sang Shin
Copywriter: Witt Whitmore