B-Reel was approached by The New School to create a film highlighting the institute's legacy of innovation as they approached their centennial celebration.
We used the geometry of their double bar logo design to create a dynamic animated storytelling device. The graphic element carries through the film and creates a sense of progress, interwoven with the imagery and videos of New School history, alumni and student life.
We used the geometry of their double bar logo design to create a dynamic animated storytelling device. The graphic element carries through the film and creates a sense of progress, interwoven with the imagery and videos of New School history, alumni and student life.
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/955ba0ec-77f1-4216-a212-0f0a228cae92_rw_1920.jpg?h=fc431a6127cad6e12bd8c40f077b49da)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/9325b7b2-22ed-43cf-a050-d70d27f70718_rw_1920.jpg?h=acf90c03a22f3c49180eb4693f0f0925)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/e3a4ad3e-b5a4-4664-bc71-232fc937af3e_rw_1920.jpg?h=492365595b452f44e8b0fcd1ec6bb55b)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/9507bac9-f42b-4536-83ba-71a055fbd7e8_rw_1920.jpg?h=02de45a67d24db969056c8c5211598d3)
Role: Art Direction & Style Frame Design
Agency: B-Reel, NYC 2019
Creative Director: Irena Milev
Senior Designer: John Olson
Designer: Wen Wang
Motion Designer: Sang Shin
Copywriter: Witt Whitmore
Creative Director: Irena Milev
Senior Designer: John Olson
Designer: Wen Wang
Motion Designer: Sang Shin
Copywriter: Witt Whitmore