Simple Feast is a plant-based meal delivery service founded in Copenhagen. I worked with the brand to develop a visual language for their first US campaign, as they launch their service in the greater Los Angeles area.
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/d75b88f3-da56-480f-9e2c-08064c961f1a_rw_1920.jpg?h=45a38f1adef0cc53f4c876be1723fbd7)
Simple Feast's chefs combine delicious plant-based recipes to craft their weekly menus. Each week your table hosts a new variety of dishes.
We created a design system that mirrors this diversity by using a modular three row grid. New images and headlines can be combined to create unique layouts that reflect the endless variety of dishes laid out on your table.
We created a design system that mirrors this diversity by using a modular three row grid. New images and headlines can be combined to create unique layouts that reflect the endless variety of dishes laid out on your table.
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/0da69a79-7266-4b2e-857d-ff41bb4fb384_rw_1920.jpg?h=802402f247d592392ea53efeadba7654)
We also expanded the green Simple Feast color palette by adding secondary colors pulled from our food photography.
Agency: In-house, Simple Feast. 2020
Senior Creative: Justin Wright
Senior Copywriter: Mary Michael Pringle
Senior Designer: John Olson
Motion Designer: Sang Shin
Senior Creative: Justin Wright
Senior Copywriter: Mary Michael Pringle
Senior Designer: John Olson
Motion Designer: Sang Shin