Simple Feast is a plant-based meal delivery service founded in Copenhagen. I worked with the brand to develop a visual language for their first US campaign, as they launch their service in the greater Los Angeles area. 
Simple Feast's chefs combine delicious plant-based recipes to craft their weekly menus. Each week your table hosts a new variety of dishes.

We created a design system that mirrors this diversity by using a modular three row grid. New images and headlines can be combined to create unique layouts that reflect the endless variety of dishes laid out on your table. 
We also expanded the green Simple Feast color palette by adding secondary colors pulled from our food photography.
Role: Design

Agency: In-house 
Senior Creative: Justin Wright
Senior Copywriter: Mary Michael Pringle
Designer: John Olson
Motion Designer: Sang Shin