Just like license plates can help identify your ride, pronouns help others correctly identify who you are. So in honor of International Pronouns Day, Lyft launched the Pronoun Plates collection.

Designed alongside artists from the LGBTQ+ community, this collection celebrates pride and progress in the world of gender identity. As part of the initiative, each Pronoun Plate was auctioned off as a one-of-a-kind art piece, with all proceeds benefiting the Human Rights Campaign and the National Center for Transgender Equality.

The Pronoun Plates collection helped celebrate the introduction of gender pronouns within the Lyft app, creating a even safer space for both our riders and drivers. 

Role: Design & Art Direction

Agency Partner:
Gut Miami

Lyft, In-house Brand Team. 2022
VP, Creative: Karin Onsager-Birch 
Creative Director: Gianmaria Schonlieb
Creative Director, Head of Brand Voice: Nancy Strange 
Design Lead: John Olson
Brand Marketing Manager: Paige Heavin
Director, Brand Marketing: Shelley Ong
Director, Head of Brand Social: Bryna Corcoran 
Social Media Manager: Chaia Raibon
Social Media Manager: Steph Ramirez
Marketing Program Manager: Connor Hall
Senior Marketing Program Manager: Kristin Sheff 
Producer: Kacey Hart
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