We turned Lyft's Pickup & Drop Off area into a custom Arcade. Book a Lyft, and see if you can beat the high scores or win some prizes in the time it takes for your ride to arrive!

Lyft Arcade debuted at Sundance 2023, inviting attendees to warm up and play games between rides to the movies. The arcade experience will be appearing soon at different major events across the country.

Role: Design & Art Direction, On-site Creative, Photography

Agency Partner:
 Deep Local

Lyft, In-house Brand Team. 2023
Creative Director: Gianmaria Schonlieb 
Associate Creative Director: Neil Ramanan 
Brand Design Lead: John Olson, Jessica Destoppeleire
Brand Manager Lead: Jalahn White
Executive Producer: James Miller

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