Lyft is on a mission to improve people's lives with the world's best transportation. Our brand team developed a typographic system that celebrates this goal, while showing off our beautiful new color palette and photo library.
These designs were used in a variety of places inside and outside Lyft HQ to highlight our brand's refresh and focused mission statement.
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/760c0780-f38a-47d6-bcc4-2529cc4612e4_rw_1920.jpg?h=db59fd9c17735e66a16de3fec825b610)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/5091e9d3-5a83-4fc5-871f-effe13252cbf_rw_1920.jpg?h=2ba40af361aa1398f9cde625dca151a3)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/64cc05ef-be30-4742-a66f-ab40f4492e29_rw_1920.jpg?h=ebdb47570a3ff5467a65cbe011952002)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/9bd21015-806b-41f6-9ee2-3ef676bffae3_rw_1920.jpg?h=d77df47d8c2c144585403bbcf9eb9805)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/dceebf17-9fe2-4b35-b201-5ff97d51de13_rw_1920.jpg?h=4b4cf583d936e9aad57d12df0c0ea0b4)
Role: Design & Art Direction
Agency: In-house, Lyft Brand Team. 2022
Creative Director: Gianmaria Schonlieb
Head of Copy : Nancy Strange
Design Lead: John Olson
Photography: Mark Leibowitz
Photo Art Direction: Gianmaria Schonlieb