Lyft is on a mission to improve people's lives with the world's best transportation. Our brand team developed a typographic system that celebrates this goal, while showing off our beautiful new color palette and photo library.
These designs were used in a variety of places inside and outside Lyft HQ to highlight our brand's refresh and focused mission statement.
Role: Design & Art Direction
Agency: In-house, Lyft Brand Team. 2022
Creative Director: Gianmaria Schonlieb
Head of Copy : Nancy Strange
Design Lead: John Olson
Photography: Mark Leibowitz
Photo Art Direction: Gianmaria Schonlieb