Many temporary employment apps have come to market but Jitjatjo is unique, dedicated to the betterment of human lives through empathy, empowerment and fairness. We rebuilt the brand from the ground up, giving them a new logo, identity system, and brand platform.
While there was equity in their unique name, making it easier to read was the main goal in redrawing the logo. By simplifying and refining existing brand elements (like their use of purple and tri-line icon) we created a legible, confident and ultimately more memorable brand mark.
While there was equity in their unique name, making it easier to read was the main goal in redrawing the logo. By simplifying and refining existing brand elements (like their use of purple and tri-line icon) we created a legible, confident and ultimately more memorable brand mark.
We anchored this new logo in a bold, modern color palette and built a library of graphic and photographic assets. A hero film was created to celebrate the new brand platform, featuring actual Jitjatjo users sharing personal stories.
These branded elements extended into real-world applications that included an out-of-home print campaign, business partner stickers, and designs for their new member centers (physical locations where Jitjatjo employees can sign up, network, and attend training or social events). The project culminated with a comprehensive brand guidelines document .
Designed with Jonathan Graham & Brian Dunn
B-Reel, New York. 2019
B-Reel, New York. 2019