Select, America’s #1 Cannabis Oil brand, is giving everyone something to put on their wish list this year. We collaborated with Select on a special end-of-year campaign, finding fun and unique ways to incorporate their collection of premium oils and edibles into our holiday traditions. 
We  transformed the Select product line into holiday snowflakes, photographing slowly falling gummies and oil pens shimmering with yuletide cheer. These seasonal graphics came to life through OOH, social, and in-store activations. ​​​​​​​​​​​​
Role: Art Direction & Design
Agency: B-Reel, NYC. 2020
Creative Director: Suchi Ahuja & Piet Konickx

Art Director & Lead Designer: John Olson
Copywriter: Witt Whitmore
Photography & Video: Stept Studios