Select, America’s #1 Cannabis Oil brand, is giving everyone something to put on their wish list this year. We collaborated with Select on a special end-of-year campaign, finding fun and unique ways to incorporate their collection of premium oils and edibles into our holiday traditions. 
We transformed Select products into snowflakes, slowly falling down and shimmering with holiday cheer. These came to life through OOH, social, and in-store activations. 
Role: Art Direction & Design
Agency: B-Reel
Senior Creative: Suchi Ahuja & Piet Konickx
Senior Designer: John Olson
Copywriter: Witt Whitmore
Photography & Video: Stept Studios