Gulfstream creates the most amazing private airplanes in the world, each crafted to perfection. But their brand wasn’t as premium as their product. We added an iconic symbol to their wordmark and refined the identity system, creating a level of sophistication that matches their first class product experience.​​​​​​​
Designed with Darrin Crescenzi and Pan Yamboonruang 
@Interbrand, New York. 2017.