We sent Doja Cat a custom ride for her 27th birthday, designed to match her birthday masquerade costume.
The custom Lyft was covered in thousands of black feathers, and filled with hot pink neon accent lights to compliment our Lyft Amp.
The photo went viral with Twitter users and fans following the car all over Los Angeles!
The custom Lyft was covered in thousands of black feathers, and filled with hot pink neon accent lights to compliment our Lyft Amp.
The photo went viral with Twitter users and fans following the car all over Los Angeles!
Role: Art Direction
Agency: In-house, Lyft Brand Team. 2022
Creative Director: Gianmaria Schonlieb
Art Direction: John Olson, Jessica Destoppeleire
Photography: Jacob Webster