We sent Doja Cat a custom ride for her 27th birthday, designed to match her birthday masquerade costume.
The car was transformed into a statement piece, covered in thousands of black feathers and illuminated with hot pink neon lighting that echoed the glow of our Lyft Amp.
The activation caught fire online, with fans chasing the ride across Los Angeles and photos going viral on Tiktok.
The car was transformed into a statement piece, covered in thousands of black feathers and illuminated with hot pink neon lighting that echoed the glow of our Lyft Amp.
The activation caught fire online, with fans chasing the ride across Los Angeles and photos going viral on Tiktok.
Role: Art Direction
Agency: In-house, Lyft Brand Team. 2022
Creative Director: Gianmaria Schonlieb
Art Direction: John Olson, Jessica Destoppeleire
Photography: Jacob Webster
Creative Director: Gianmaria Schonlieb
Art Direction: John Olson, Jessica Destoppeleire
Photography: Jacob Webster