An earthquake in Nepal destroyed the Butterfly Home, a safe haven for children whose mothers are in jail. Without the shelter, they’d be forced by law to live with their moms in prison. We had 36 hours to create a brand powerful enough to help rebuild the Butterfly Home. A strong, simple logo and a vibrant design helped raise global awareness—and the $400,000 needed to once again give the children a place to call home.
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/4de7b6fe-c44d-4084-aeb7-f441edf433bc_rw_3840.jpg?h=ac5a9b576e9d87a511e07d2901c70833)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/1a2fd806-71ec-42ae-915e-c462a98967d5_rw_3840.jpg?h=ff5b557a6823f50ce8c8c5f644e59a98)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/58ca2ab2-7b56-45b5-b018-847b35937a18_rw_3840.jpg?h=92bc83d50690cec155faf1e22cfa4f1d)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/c25945c7-4b2d-409c-803d-b05bb4ebe6fd_rw_1920.jpg?h=0ffaba6a1f8f3fd76199f3bc061c0101)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/373abc1c-4ae3-4eab-83e6-1d62596470ef_rw_3840.jpg?h=e7e1467990fce71c3536aa7d1fed11a7)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/25c1c1ac-48c7-4c18-835f-1ee9cda0278f_rw_3840.jpg?h=52a23fd71041676f3056116e8161aa06)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/28537272-ef50-4173-9445-219c940ba5d5_rw_3840.jpg?h=b0a3fbc093a43115822b11b22d4d198e)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/1ddb63bb-4557-4c1b-91e3-4369bcd30360_rw_3840.jpg?h=34a944eb35927bf8826cd524f3e04acb)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/cbaf87a6-57b9-475b-898f-45d2fcbfd6a1_rw_1920.jpg?h=d528b911321dff8a65764f83499c802d)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/0e9ae1c9-0b67-49ba-b675-731bc257373d_rw_3840.jpg?h=b0a01f3133e2c2fcb4160bf41e599d54)
![](https://cdn.myportfolio.com/c448d9439e08bde50f5ac0834b2dde69/dcfdc808-954a-4ca9-9d0e-1830c2f281fd_rw_3840.jpg?h=7dedb0cfed5b4e438c0162b3c46568f5)
Designed with Jane Brown @Interbrand, New York. 2016
Website in collaboration with Critical Mass, New York. 2016
Website in collaboration with Critical Mass, New York. 2016