Butterfly Home
An earthquake in Nepal destroyed the Butterfly Home, a safe haven for children whose mothers are in jail. Without the shelter, they’d be forced by law to live with their moms in prison. We had 36 hours to create a brand powerful enough to help rebuild the Butterfly Home. A strong, simple logo and a vibrant design helped raise global awareness—and the $400,000 needed to once again give the children a place to call home.
Designed with Jane Brown @ Interbrand, New York. 2016.
Website in collaboration with Critical Mass, New York. 2016.